OUR MISSION
NTS will impact the
evolution of the health and nutrition industry world wide in a
health conscious way. By raising awareness of the products healthful
benefits, we aim to achieve a balanced connection between mind,
body, spirit. Our vision is to create a system of products,
information, and services that will educate, improve, and inspire
millions of people to live healthier, more nutrition conscious
lives.
Background:
NUTRITION TRAINING SYSTEMS, LLC, (NTS), is a company that was
developed in 2003, by Eric Hoult to introduce to
the market a variety of quality product lines targeting different
age and gender specific groups. The marketing of NTS products
encompasses many sectors of the health and nutrition industry. We’ve
Branded and trademarked several unique products with our proprietary
formulas and continue to develop new cutting edge formulas that set
us above and years beyond the competition. Muscleology is the first
brand to be developed and marketed under the NTS name.
Objective:
Our goal is to develop a loyal following via diverse marketing
strategies in the following business sectors, which includes, but is
not limited to: The health & Fitness industry, The nutrition
industry, mainstream sports, general health awareness, the
anti-aging baby boomer population, and the younger pop-dance
culture. Our ultimate goal is to have Brand name recognition in the
USA and abroad. The Nutrition industry alone will exceed $60 billion
in revenue this year, according to The Nutrition Business Journal.
Current Plan:
The first brand developed is the Muscleology™ brand. This brand will
attract consumers in the sports nutrition sector of our industry. We
currently have seven products under this brand and continue to
develop future products. Our goal is to develop business
relationships with distributors, wholesalers, retail outlets,
authorized dealers, internet, and any reputable outlets that are
interested in selling our products. In order to support and continue
growing relationships with our customers, we will execute a market
and advertising plan that strategically corners each different
market sector. We will research many markets and advertise in
various media publications. Through advertising phone tags
(www.whoscalling.com) we will be able to analyze where our money is
being invested most effectively.
Future Objective:
As our company continues to grow we will incorporate an in-house
laboratory and a production facility to fill the already increasing
demand of our products. Our goal is to have fifty percent of our
products manufactured in-house and the remaining product will be out
sourced through reputable independent contracting facilities.
Throughout this process we will continue to create “Brand
Awareness”, maintain or increase product quality, decrease
production cost, continue research on new formulations, meet
consumer demand through various feedback methods, create new
standards in follow up and customer service, and stay ahead of the
competition with innovative packaging & marketing.
Future Plan:
During the growth of our distribution in all 50 states &
internationally, we will build a corporate sales team to continue
the growth of new prospective corporate accounts. Each team will be
assigned certain states or regions to market our brand name
products. Our vision for the future is to assign one inside and one
outside representative to each state and one team solely dedicated
to international sales. The outside representative will travel
throughout their territory to service existing accounts, and the
inside representative will set up new prospective accounts for the
outside representative to close on. Muscleology Overview
